Elephant Parade London 2010

Elephant Parade is a conservation campaign that shines a multi-colored spotlight on the urgent crisis faced by the endangered Asian elephant. More than 250 painted elephants festooning the parks, squares and streets central London, it was the biggest and most beautiful outdoor art event the city has ever seen. The Event attracted an estimated audience of 25 million, and benefiting 17 conservation charities in the UK. Elephant Parade Auctions raised over £4 million . All these photographs are taken by Anthony Falla, a professional photographer from London.